Data privacy

The following declaration on data protection applies to the Hasena AG website. This privacy policy describes how we collect, process and store your personal data on our website.

consent

Thank you for using our website. The protection of your personal data is important to us. In this data protection declaration we would like to inform you about which data we collect from you, how we use and protect it.

We process your personal data in order to provide you with our products/services and to offer you an optimal user experience. In doing so, we comply with the requirements of the General Data Protection Regulation (GDPR) of the European Union and the Swiss Data Protection Act (DSG).

The processing of your personal data takes place on the basis of your express consent. By using our services and providing us with your personal data, you consent to this processing.

We would like to emphasize that your consent is voluntary and that you have the right to withdraw your consent at any time. Please note that withdrawing your consent will not affect the lawfulness of data processing based on your consent prior to withdrawal.
 

Responsible body within the meaning of the GDPR and the DSG

For Switzerland and the EU:

Hasena AG
Leymenstrasse 10
CH-4105 Biel-Benken BL

+41 (0)61 726 24 24
sales@hasenabeds.com
www.hasenabeds.com 
 

Persons authorized to represent
Daniel Hasenfratz, CEO


Data collection

As part of our services, we may collect various types of personal information from you. Personal data refers to information that identifies or makes identifiable you as an individual.

We (or our web space provider) collect data about every access to the offer (so-called server log files). Access data includes:

  • Name of the retrieved web page
  • file
  • Date and time of retrieval
  • amount of data transferred
  • Notification of successful retrieval
  • Browser type along with version and language
  • the user's operating system
  • Referrer URL (the previously visited page)
  • IP address and the requesting provider

The provider uses the log data only for statistical evaluations for the purpose of operation, security and optimization of the offer. However, the provider reserves the right to subsequently check the log data if there is a justified suspicion of illegal use based on concrete indications.

Purposes of data processing

We process your personal data for various purposes that are in line with the applicable data protection regulations and the General Data Protection Regulation (GDPR). The data processing purposes we pursue include, but are not limited to:

  • Contract processing : We use your personal data to enter into and implement contracts with you. This includes the processing of orders, the delivery of products or services, invoicing and communication related to the contract.
  • Customer Support and Communications : We use your information to respond to your inquiries, provide you with support and assistance, and to send you important information related to our products or services.
  • Marketing and advertising : With your consent, we may use your personal data for marketing and advertising purposes. This includes providing you with relevant information, offers, product updates or promotional communications that may be of interest to you. You have the right to revoke your consent or change the way we communicate at any time.
  • Compliance with legal obligations : In some cases, we have a legal obligation to process your personal data in order to comply with legal obligations. This can be the case, for example, with tax or accounting regulations.
  • Improving Services : We use aggregated and anonymized data to improve our products and services, analyze trends, generate statistical information and to improve the overall user experience.

Please note that we will only use your personal data for the above purposes and will not process it for any other purpose, unless required by law or unless you have given your consent to do so.

We only store your personal data for as long as is necessary to fulfill the stated purposes or as required by law.

If you have any questions about the purposes of data processing or the use of your personal data, you can contact us at any time.

Sharing of data
We only share your personal data in accordance with applicable data protection laws and the General Data Protection Regulation (GDPR). It may be necessary for us to pass on your data to the following recipients:

1.     Subcontractors and Service Providers : We may share your information with trusted subcontractors and service providers who help us deliver our services. These recipients only have access to the personal information necessary to perform their jobs and are contractually bound to keep your information confidential.

2.     Business Partners : In some cases, we work with business partners to provide you with certain products or services. If this is the case and we have your consent, we may share your personal data with these business partners. We encourage you to review the privacy statements of these partners for information about their data processing practices.

3.     Legal requirements : In certain cases, we may be required by law to disclose your personal data to authorities, courts or other third parties in order to comply with a legal obligation or governmental request.

4.     Corporate Transactions : In the event of a merger, acquisition, sale, or reorganization of our business, your personal information may be disclosed to prospective or actual purchasers or other parties involved as part of such transactions. In such event, we will take reasonable steps to ensure that your personal information continues to be protected in accordance with this Privacy Policy and applicable data protection laws.

Please note that we do not sell your personal information to third parties or give it to third parties for marketing purposes unless you have given your express consent to do so.

We take appropriate technical and organizational measures to ensure that your personal data is adequately protected when it is shared.

If you have any questions about the transfer of your personal data or would like more information about the recipients, you can contact us at any time.

Sharing of data
We only share your personal data in accordance with applicable data protection laws and the General Data Protection Regulation (GDPR). It may be necessary for us to pass on your data to the following recipients:

1.     Subcontractors and Service Providers : We may share your information with trusted subcontractors and service providers who help us deliver our services. These recipients only have access to the personal information necessary to perform their jobs and are contractually bound to keep your information confidential.

2.     Business Partners : In some cases, we work with business partners to provide you with certain products or services. If this is the case and we have your consent, we may share your personal data with these business partners. We encourage you to review the privacy statements of these partners for information about their data processing practices.

3.     Legal requirements : In certain cases, we may be required by law to disclose your personal data to authorities, courts or other third parties in order to comply with a legal obligation or governmental request.

4.     Corporate Transactions : In the event of a merger, acquisition, sale, or reorganization of our business, your personal information may be disclosed to prospective or actual purchasers or other parties involved as part of such transactions. In such event, we will take reasonable steps to ensure that your personal information continues to be protected in accordance with this Privacy Policy and applicable data protection laws.

Please note that we do not sell your personal information to third parties or give it to third parties for marketing purposes unless you have given your express consent to do so.

We take appropriate technical and organizational measures to ensure that your personal data is adequately protected when it is shared.

If you have any questions about the transfer of your personal data or would like more information about the recipients, you can contact us at any time.

Data transfers
Please note that we may transfer your personal data to countries outside the European Economic Area (EEA) which may not have equivalent data protection laws to those in your home country. In such event, we will take appropriate safeguards to ensure that your personal information continues to be protected in accordance with this Privacy Policy and applicable data protection laws.

Data storage
We only store your personal data for as long as is necessary to fulfill the purposes for which it was collected, unless there is a legal obligation to store it or there are legitimate interests that justify longer storage .

The exact retention period may vary depending on the type of personal data and the specific purposes for which it is processed.

Rights of data subjects
As a data subject, you have certain rights in relation to your personal data. These rights enable you to exercise control over your data and ensure it is protected. Below we explain your rights under the General Data Protection Regulation:

1.     Right to information: You have the right to obtain information from us as to whether we are processing personal data from you and, if so, what data this is and for what purpose it is being processed.

2.     Right to rectification: If your personal data is incorrect or incomplete, you have the right to request that it be corrected or supplemented.

3.     Right to erasure: In certain circumstances you have the right to request the erasure of your personal data, e.g. B. if the data is no longer required for the original purposes, you have withdrawn your consent or the data has been processed unlawfully.

4.     Right to restriction of processing: In some cases, you can request that the processing of your personal data be restricted, e.g. B. if you dispute the accuracy of the data or the processing is unlawful.

5.     Right to data portability: If the processing is based on your consent or the fulfillment of a contract, you have the right to receive your personal data in a structured, common and machine-readable format and, if necessary, to transfer it to another person responsible.

6.     Right to object: You have the right to object to the processing of your personal data for reasons that arise from your particular situation, provided that the processing is based on legitimate interests. In this case, we will only process your data if there are compelling legitimate reasons.

7.     Right to withdraw consent: If the processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

To exercise your rights or for more information, please contact us. We will process your requests in accordance with the applicable data protection regulations.

Please note that there may be certain exceptions and limitations to these rights as set forth by applicable laws.

Cookies

Our website uses cookies and similar tracking technologies to improve your experience, analyze how our services are used, and provide you with tailored content and advertising. In this data protection declaration we would like to inform you about the types of cookies and tracking technologies we use and how we use this data.

1.     Cookies : Cookies are small text files that are stored on your end device when you visit our website. We use both session cookies, which are automatically deleted after you close your browser, and persistent cookies, which remain on your end device until they are manually deleted or their specified lifespan is reached. These cookies serve various purposes, such as B. Authentication, remembering your preferences and tracking your activities on our website.

2.     Analysis tools: We use analysis tools such as B. Google Analytics to collect information about the use of our website. These tools use cookies and similar tracking technologies to generate anonymous statistics about visitors, page views, length of stay and other statistical data. This information helps us to improve our website and to optimize the user experience.

3.     Advertising cookies: We use advertising cookies. These cookies collect information about your activities, interests and preferences in order to present you with relevant advertising based on your browsing behavior. We work with third parties who set these cookies on our behalf.

You have the ability to control the use of cookies and tracking technologies. You can configure your browser so that you are informed about the setting of cookies, accept or reject them selectively or delete cookies that have already been set. However, please note that blocking or deleting cookies may affect the functionality of our website.

We only use cookies and tracking technologies in accordance with applicable data protection laws. We do not store any personal data in the cookies unless you have given us your express consent to do so.

If you have any questions about the use of cookies and tracking technologies or would like more information, please feel free to contact us.

Facebook Pixel
Our website uses the Facebook pixel, a tracking tool from Facebook Ireland Ltd. ("Facebook"). A code is placed on our website that collects certain data about your usage behavior on our website and transmits it to Facebook. Cookies can be used.

The Facebook pixel is used on the basis of Art. 6 Para. 1 lit. f GDPR. Our legitimate interest lies in the analysis and optimization of our website and in the placement of targeted advertising on Facebook.

By using our website, you agree to the collection and processing of your data by Facebook in the manner described. You can deactivate the use of cookies by Facebook in your browser settings or object to the processing of your data by Facebook. You can find more information on how Facebook uses data and your rights and setting options to protect your privacy in Facebook's data protection declaration: https://www.facebook.com/privacy/explanation .

Please note that we have no influence on data collection and processing by Facebook and cannot assume any responsibility for it.

Facebook Remarketing/ Retargeting (Custom Audience)
On our pages , the Facebook pixel is the social integrated into the Facebook network , 1601 South California Avenue, Palo Alto, CA 94304, USA . When you visit our pages, a direct connection is established between your browser and the Facebook server via the Facebook pixel. Facebook receives the information that you have visited our site with your IP address. This allows Facebook to associate your visit to our site with your user account. We can use the information obtained in this way to display Facebook Ads or for tracking functions. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Facebook. You can find more information on this in Facebook 's privacy policy at https://www.facebook.com/about/privacy/ . If you do not wish to collect data via Custom Audience , you can deactivate Custom Audiences here .

Online presence in social media
We maintain an online presence within social networks and platforms in order to be able to communicate with customers, interested parties and users who are active there and to be able to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process user data if they communicate with us within social networks and platforms, e.g. write posts on our online presence or send us messages.

Newsletter
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to receive it and the procedures described.

Content of the newsletter: We only send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") with the consent of the recipient or legal permission decisive for the consent of the users.In addition, our newsletters contain information about our services and us.

Double opt -in and logging : Registration for our newsletter takes place in a so-called double opt -in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: In order to register for the newsletter, it is sufficient if you enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.

The sending of the newsletter and the measurement of success associated with it are based on the consent of the recipient or on the basis of legal permission.

The registration process is logged on the basis of our legitimate interests. Our interest is in the use of a user-friendly and secure newsletter system that serves our business interests and meets user expectations and also allows us to provide evidence of consent.

Termination/Revocation - You can terminate the receipt of our newsletter at any time, ie revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

MailChimp We use the
MailChimp email marketing tool from The Rocket Science Group LLC d/b/a MailChimp (" MailChimp ") to send our newsletter and email campaigns. Your personal data (especially e-mail address, first and last name) will be transmitted to MailChimp and stored there.

MailChimp is used on the basis of your consent in accordance with Art. 6 Para. 1 lit. a GDPR. You have the option at any time to revoke your consent to the use of your data for sending the newsletter. To do this, you can use the unsubscribe link in every newsletter or contact us by email or post.

By using our newsletter, you agree to the collection, processing and storage of your data by MailChimp in the manner described. Further information on the use of data by MailChimp and on your rights and setting options for protecting your privacy can be found in MailChimp 's data protection declaration : https://mailchimp.com/legal/privacy/ .

Please note that we have no influence on the collection and processing of data by MailChimp and cannot assume any responsibility for it.

Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html .

Google Analytics 4
Our website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited ("Google"). Data about your usage behavior on our website is recorded and evaluated, for which cookies can also be used.

Google Analytics 4 is used on the basis of Art. 6 Para. 1 lit. f GDPR. Our legitimate interest lies in the analysis and optimization of our website and in the placement of targeted advertising.

By using our website, you consent to the collection and processing of your data by Google Analytics 4 in the manner described. You can deactivate the use of cookies by Google Analytics 4 in your browser settings or object to the processing of your data by Google Analytics 4. You can find more information on the use of data by Google Analytics 4 and your rights and setting options to protect your privacy in Google's data protection declaration: https://policies.google.com/privacy .

Please note that we have no influence on data collection and processing by Google Analytics 4 and cannot assume any responsibility for it.

Google Re/Marketing Services
We use the Google Re/Marketing Services provided by Google Ireland Limited ("Google") on our website. These services allow us to serve you ads based on your interests and analyze the effectiveness of our marketing campaigns.

Cookies and similar technologies are used for these purposes, which collect information about your usage behavior on our website and transmit it to Google. The information collected by Google may also be combined with other data that you have provided or that Google has collected as part of your use of Google services.

The use of Google Re/Marketing Services is based on your consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can withdraw your consent at any time by adjusting the cookie settings in your browser or by using the opt -out functions provided by Google.

For more information on Google's use of data, your rights and setting options to protect your privacy, see Google's privacy policy: https://policies.google.com/privacy . Please note that we have no influence on data collection and processing by Google and cannot assume any responsibility for it .


Google Tag Manager
We use Google Tag Manager on our website, a service provided by Google Ireland Limited ("Google"). Google Tag Manager allows us to implement and manage website tags and tracking scripts.

Google Tag Manager enables third-party tags on our website, which may collect data. However, the Google Tag Manager itself does not collect any personal data. It is just a management solution for embedding and managing tags.

The Google Tag Manager is used on the basis of our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR to improve the efficiency of our website and to enable smooth integration of third-party tags.

Please note that Google Tag Manager may implement other tags that may collect personally identifiable information. We have no influence on data collection and processing through these tags. We recommend that you read the data protection declarations of the relevant third-party providers for data use by the relevant third-party providers and your rights and setting options for protecting your privacy.

For more information on how Google Tag Manager uses data, see Google's privacy policy: https://policies.google.com/privacy .

Please note that we have no influence on data collection and processing by Google Tag Manager and cannot assume any responsibility for it.

Cookie First
We use the Cookie First cookie management tool on our website, provided by Cookie First BV ("Cookie First"). Cookie First allows us to obtain and manage your consent to the use of cookies and similar technologies on our website.

When you visit our website, cookies and other tracking technologies are used that can collect information about your usage behavior. Before using these cookies, we ask for your consent via the cookie banner that is displayed when you first visit our website. With the help of Cookie First you can adjust your cookie settings and revoke your consent at any time.

Cookie First is used on the basis of your consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can adjust your cookie settings at any time via the cookie banner or your browser settings.

You can find more information on how Cookie First uses data, your rights and setting options to protect your privacy in Cookie First's data protection declaration: [insert link to Cookie First's data protection declaration].

Please note that we have no influence on the data collection and processing by Cookie First and cannot assume any responsibility for it.

Contact form
If you use our contact form, we collect and process the personal data you provide (e.g. name, e-mail address, telephone number) for the purpose of processing your request and communicating with you.

The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. b GDPR if your request is related to the execution of a contract or pre-contractual measures. In all other cases, processing takes place on the basis of our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR to offer you effective customer service and quick processing of your request.

Your data will be deleted once your request has been processed, provided there are no statutory retention requirements or you have not expressly consented to longer storage of your data.

By using our contact form, you agree to the processing of your data in the manner described. Please note that the transmission of your data via the contact form is unencrypted.

If you have further questions about the processing of your personal data or would like to revoke your consent, you are welcome to contact us by e-mail or post.

Applications
If you apply for a position with us, we collect and process your personal data (in particular name, contact details, application documents). The processing takes place exclusively for the purpose of carrying out the application process.

The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. b GDPR and Section 26 BDSG. The provision of your data is required to carry out the application process. We cannot consider your application without your data.

We only store your application data for as long as is necessary to make a decision about your application or as long as there are statutory retention requirements. After completing the application process, your data will be deleted unless you have expressly consented to your data being stored for a longer period of time.

By submitting your application, you consent to the processing of your data in the manner described. Please note that applications that you send us by e-mail can be transmitted unencrypted.

If you have further questions about the processing of your application data or would like to withdraw your application, you are welcome to contact us by email or post.

Security measures
We take appropriate technical and organizational measures to ensure the security of your personal data and to protect it from unauthorized access, loss, misuse or disclosure. These measures include:

§  SSL encryption: Our website uses SSL encryption to protect the transmission of data between your device and our server. SSL (Secure Socket Layer) encryption ensures that your data is encrypted during transmission and protected from unauthorized access.

§  Data protection impact assessment: When new technologies are introduced or changes in data processing are made, we carry out data protection impact assessments in order to identify possible risks and take appropriate risk-minimising measures.

Although we take reasonable measures to protect your personal data, no method of data transmission or data storage is absolutely secure. We can therefore not guarantee the absolute security of your data.

If you have any questions about our security measures or would like more information, please feel free to contact us.

Changes
We reserve the right to change or update this Privacy Policy at any time to reflect new legal requirements or changed business practices. Please check this privacy policy regularly for updates.